When looking at the new shop, the guiding principles of the implementation become clear at a glance: An uncomplicated ordering process and a fast delivery of commodity products gained strategical importance - especially with vacuum pumps, spare parts, refurbished products, flanges and fittings, as well as measuring instruments. The offer of the new Leybold online shop therefore mainly includes items that can be purchased without extensive consulting efforts. The new shop is available in seven languages in many countries in Europe, Asia and North America via the company's website.
A market for refurbished products is also on sale, with more than 700 items available: each of these products is checked in a Leybold Service Center before the sale, overhauled and provided with the standard warranty of 12 months.
The choice of the right pump becomes much easier. Visitors to the www.leyboldproducts.de website can now search for the ideal pump using the ‘Pumpfinder’. The regulator can be set to the required operating pressure of the application, as well as choosing the necessary pumping speed of the vacuum pump by means of an intuitively operated scale. The ‘Pumpfinder’ automatically identifies the appropriate product category with a green marking, generating a list of suitable vacuum pumps. “In the rapidly changing world of online sales in the B2B business, Leybold is also setting standards in the vacuum sector, as the unique Pumpfinder shows.
"Our mission is to provide our customers with all the services related to vacuum; we pay attention to sustainable solutions which optimize operating costs," says Steffen Saur, Chief Marketing Officer at Leybold.
The consistently high user-friendliness allows the customer to get a quick overview of the products of different performance classes and to easily contact Leybold sales and service. Another innovation of the eShops is the variant configurator: it can be used on the respective detail info page of a product by selecting decisive features such as motor, oil type or flange dimensions. This also simplifies the ordering of optional or necessary accessories.
In order to enhance customer experience and ease to choose from the large number of articles and services, the shop offers a modern, responsive design on all current display devices from PC to tablet to smartphones.
Intelligent search functions also facilitate orientation and determination of the desired articles. For items whose availability is not displayed, or where there is a need for additional consulting, an offer can be requested out of the shopping basket. This process results in a rapid and simplified handling of the procurement of vacuum technology products for the customer.
The e-Shop is accessible to all interested parties. However, prices are only seen by registered users. A request or order can be generated only after registration. Of course, the shop offers a number of payment options, which are to be selected during the information requested for the ordering process. In addition to the purchase via regular invoice, the customer is also offered the credit card option. In some countries of Europe, it is also possible to pay with the bank card.