Digital Marketing & Communications Manager Customer Center Leybold Germany (m/f/d)

  • Funktion: Kommunikation
  • Standort: Leybold Cologne, Germany

Your future job

The mission of the Digital Marketing and Communication Manager is to lead, coordinate and run Digital communication and marketing activities within the Customer Centre Leybold Germany. There will be a focus on gaining new customers in different market segments, as well to drive employee engagement through using all types of marketing and communication tools with a focus on digitalisation. This includes the responsibility for the structure and tools of internal and external communication and ensuring they are aligned to the strategic objectives of the Vacuum Technique divisions and brands.

Marketing

  • Develop and manage tactical marketing communications projects for new product launches and increase awareness of the existing product portfolio using print where necessary but focussing on online advertising, social media, email, website,  etc
  • Keeping country website up to date technically and aligned with current digital trends.
  • Own linked In and other social media campaigns to promote brand image.
  • Develop and produce newsletters/advertisements/flyers/campaigns/success stories
  • Researching new online advertisements / sponsorships to boost brand image
  • Owning trade show and exhibition strategy (online as well as traditional), attending where necessary to ensure their smooth running.
  • Supporting sales initiatives and campaigns with professional marketing material
  • Ensure all campaign leads are correctly distributed and followed up and own the analysis of results from marketing initiatives to focus future campaigns.

  Communication:

  • Decide, together with the General Manager, the Communication strategies and budget for the Customer Centre.  This will be in collaboration with and approved by the Business Line Managers and divisional Communications Managers
  • Develop, maintain and improve the internal communication tools; SharePoint, Yammer, Teams, Email, etc which facilitates the sharing of information and encourages employee engagement
  • Coordinate and manage the adaption and translation of global marketing material for localized promotions
  • Responsible for keeping the website up to date, with correct contact information, language translation and localized campaigns and messaging
  • Act as a brand steward, implementing the brand promise and upholding brand identity and consistency in all projects, including correct branding of our premises, vehicles and use of our brand by our partners and representatives
  • Support the local Safety Team and HR team to ensure that SHEQ is communicated across the Customer Centre
  • Ensuring corporate guidelines are being upheld in the country

Für Leybold arbeiten Menschen auf vier Kontinenten. Viele von Ihnen haben einen wissenschaftlichen oder technischen Fokus. Ihr Wissen, ihre Kreativität und ihre Erfahrung sind essentiell für unseren Erfolg.
Die Anforderungen der Hightech-Industrie und die kulturelle Vielfalt in unserem global tätigen Unternehmen sorgen auch bei Leybold für ein reizvolles und anregendes Arbeitsumfeld. Technische Kenntnisse sind uns wichtig, aber auch persönliche ‚Soft Skills‘ und die Bereitschaft in internationalen Projektteams zu arbeiten.
Leybold gehört zum Geschäftsbereich Vacuum Technique der Atlas Copco Gruppe. Der nachhaltige Ansatz der Gruppe bestimmt auch unsere Visionen und Werte. Vielfältige Aus- und Fortbildungsprogramme stehen zur Verfügung, vermitteln fachliches Know-how und bauen Grundkompetenzen systematisch weiter aus. Denn nur hervorragende Ideen beschleunigen Innovationen.


Quick apply Apply now