Market Sector Manager (m/f/d) - Research and Development, Industrial Markets

  • Função: Marketing
  • Localização: Cologne or Burgess Hill (but willing to spend signifcant amounts of time in either location, Germany

Your future job

Mission

  • Develop, implement and monitor a global business growth strategy in the markets in accordance to the Divisional strategy for all brands with suitable brand differentiation measures.
  • Provide Market intelligence by identifying and evaluating market access and  business expansion strategies by means of market, customer and competitor analysis.
  • Provide market specific product requirements to the PC to ensure that product development projects meets the market and customer needs.
  • Ensure market specific know-how transfer to the Customer Centres and support key sales activities.
  • Define a suitable marketing mix (4P - Product-Price-Promotion-Place) for the brands in specific markets and regions and support appropriate marketing activities.

Main responsibilities:

Market Strategy:

  • Development, implementation and execution of a global business strategy in certain markets with a suitable brand positioning in alignment with the specific brand promises
  • Alignment and review of market-specific business development plans with the sales organizations /customer centres, incl. e.g. action plans, key accounts / target and focus customers

Market Research / Market Intelligence / Market Analysis:

  • Identification of current / new market potentials and customer needs, research future market and applications / technology trends and evaluate market access and expansion strategies
  • Using knowledge of the market and competitors (activities, strategic move), identify and develop the brand’s unique selling propositions and differentiators
  • Explore and analyze economic and market data, industry indicators and other market related parameter by using internal and external sources and algorithms to identify attractive markets and conclude market trends
  • Attend industry functions, such as trade shows, association events and conferences,
  • Screens potential business deals (M&A) by analyzing market strategies, deal requirements and potential

Market Support:

  • Support of key sales activities, projects & customers
  • Securing of market-specific know-how transfer and corresponding trainings for the sales organizations

Marketing:

  • Define a suitable marketing mix for the brands in specific markets and regions with appropriate sales channels (4P-Product- Price- Promotion- Place)
  • Initiate and support appropriate marketing activities for selected markets / applications, especially digital marketing campaigns
  • Monitor market pricing levels and provide pricing guidelines for the sales organizations

Products:

  • Evaluation and definition of the market specific requirements for new product developments / product roadmap
  • Supporting the market introduction of products

Skills/experience/knowledge:

  • Degree or higher level qualification
  • Minimum of 5 years working experiences
  • Excellent knowledge of products and their fit in the market place
  • Excellent understanding of vacuum markets, based on wide experience within the market, especially R&D or adjacent markets
  • Excellent understanding of the market technology and longterm trends, especially R&D or adjacent markets
  • Communication & Interpersonal Skills- Entrepreneurial spirit, Visionary, Strong customer oriented attitude
  • Collaboration Skills- Networking, Teamworking
  • Negotiation & Persuasion skills- Diplomatic, Persuasion, Motivation
  • Excellent knowledge of products and their fit in the market place
  • Excellent understanding of vacuum markets, based on wide experience within the market
  • English fluency essential
  • Confident in interaction with customers
  • Moderate other travel anticipated – to global Customer Centres and Service Centres, as well as to end-customers

Reporting line to: VP Marketing Scientific Vacuum Division

Location: Cologne or Burgess Hill based but willing to spend significant amounts of time in either location

Where will your passion take you?
At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology and close customer collaboration enable us to innovate for a sustainable future. We believe that passionate people make it happen. With us, you have the authority to act and many opportunities to create lasting results.
We offer  a wide range of interesting job roles and many opportunities to grow. This is where it begins –  Join us at the Home of Industrial Ideas.


Quick apply now Apply now